Branding is often associated with the business world, but branding is exactly what our schools need today! Sharing positive stories about the great events happening in our schools and classrooms can really improve the overall culture of the organization. Video and audio is a powerful medium in education. Media can inspire, explain, and provoke an emotion and action. Stories are a powerful tool in human communication. A good story is shareable and is infused with personality. Branding defines districts, campuses, classrooms, and student organizations.
How does the world see your district, school, or classroom? To answer this question, it is important to look objectively and critically at your visual and digital identify system. Branding effectively promotes your mission and establishes a positive image of the organization. Is your visual system making an impact and matching the quality of your programs? What are the external factors in the environment that make affect you? For example, is your school or classroom in a growth area? How is your population changing? A successful brand is authentic, relevant, and unique. Branding and messaging must be built around clear and definable goals. Measuring your progress will improve the overall success rate of your branding campaign. To track and measure your digital messages, consider three key factors.
- Outputs: The number of products generated by the campaign
- Outtakes: Audience perceptions
- Outcomes: Operational and behavioral changes, both internal and external